Fitness Industry Rising Pinterest Trends & Tips

June 9, 2022

Earlier this year, Pinterest published its predicted trends for 2022, which included over 30 categories of searches and trends that were on the rise. To help you get the most out of this information, we’re putting together multiple blogs sorted by industry with related rising trends you should be looking out for, as well as tips on how to incorporate certain trends into your work.

This specific blog is for fitness gurus or those who put out fitness-related content (such as workout routines and tips)!

Trend: Dopamine dressing

Summary: “People are headed somewhere over the rainbow this year with vibrant outfits and colorful palettes. From rainbow dresses to electric blue outfits, 2022 fashion will be all about feel-good fits with an electric kick. All genders and age groups are driving this trend.”

Tip: Use a combination of ad types to showcase vibrant workout outfit ideas in colors like fuchsia and electric blue. And don’t forget the colorful accessories!

Trend: Relation-tips

Summary: “Attachment styles. Couples counseling. Friendship dynamics. In 2022, people across all age groups will transform their relationships—with their partners, with their loved ones and with themselves.”

Tip: Build tutorial video ads around partner workouts or joint meditation practices to help couples keep their bond strong (and sweaty).

Trend: Flexercise

Summary: “Low impact is the new high intensity. This year, people of all ages will fall in love with more mellow ways to move their bodies. From starting a daily stretching routine to nature walks: It’s time to choose your own adventure.”

Rising trends to look out for

Tip: Think beyond HIIT workouts and marathon training. Create content and videos that promote the softer side of working out, like bedtime warm-ups and simple stretching routines.

Trend: Mindful menstruation

Summary: “If no body is the same, no cycle is either—period. In 2022, people will educate themselves on their menstrual health, from cycle phases and period care. Millennials are driving the searches behind this movement.”

Tip: Promote classes based on menstrual cycle stages so people can tailor their training to help manage symptoms, optimize performance and avoid injury. Follicular phrase? Try a HIIT workout. Luteal phase? Go for gentle pilates.

View trends and tips for other industries

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