Beauty, Fashion, & Makeup Industry Rising Pinterest Trends & Tips

June 9, 2022

Earlier this year, Pinterest published its predicted trends for 2022, which included over 30 categories of searches and trends that were on the rise. To help you get the most out of this information, we’re putting together multiple blogs sorted by industry with related rising trends you should be looking out for, as well as tips on how to incorporate certain trends into your work.

This specific blog is for beauty and fashion bloggers and gurus, hairstylists, makeup artists, nail artists, fashion stylists, and anyone else who puts out related content!

Trend: Curve Appeal

Summary: “Design prediction for 2022: Curve’s the word. People will invest in home decor like curved couches, curved bar designs and curved kitchen islands. Boomers, Gen X and Millennials are driving searches behind this well-rounded home trend.”

Tip: Provide people with makeup video ad tutorials to master a new curve-inspired look. Think half-moon eyeshadow, wavy lip liner or rounded rouge.

Trend: Hot horology

Summary: “Maybe it’s a sign of the times, but people are more into clocks and watches than ever. Oversized clocks as decor, old-school watch bracelets and luxury men’s watches will define 2022 style, particularly for Gen X and Boomers.”

Rising trends to look out for

Tip: Highlight classic luxury watches along with contemporary, sustainable styles to help people invest in their new favorite statement accessory.

Trend: Dopamine Dressing

Summary: “People are headed somewhere over the rainbow this year with vibrant outfits and colorful palettes. From rainbow dresses to electric blue outfits, 2022 fashion will be all about feel-good fits with an electric kick. All genders and age groups are driving this trend.”

Rising trends to look out for

Beauty industry tip: Share bright makeup tutorials to match colorful clothing—and make sure to feature people of many gender identities and age groups, since they’re the ones driving this bold new trend.

Fashion industry tip: Use a combination of ad types to showcase vibrant outfit ideas in colors like fuchsia and electric blue. And don’t forget the colorful accessories!

Trend: Oh my goth

Summary: “Welcome to the goth-aissance. Goth will make its way into the mainstream this year across all age groups—just not in the ways you might expect. Goth business casual, goth baby clothes and even goth kitchen decor are all trending up.”

Rising trends to look out for

Tip: Consider gothic elements in your brand imagery. But it doesn’t have to be all or nothing—a goth statement accessory in a high-fashion editorial or a pair of gothic pajamas in a holiday shoot can be just as impactful as a full-on gothaissance.

Trend: Puff love

Summary: “In 2022, people will celebrate their natural texture with big hair styling techniques. Gen Z-driven space buns and high-puff hairstyles will continue to spike as people find new beauty inspo with Pinterest’s hair pattern search feature.”

Rising trends to look out for

Tip: Help people keep their space buns afloat with styling tips, natural hair products and hair accessories and tools.

Trend: Be jeweled

Summary: “Bring the bling… to everything. Gen Z is driving a trend toward accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorizing the whole body, from tooth gems to crystal eye embellishments.”

Rising trends to look out for

Beauty industry tip: Help beauty trend seekers uplevel their signature cat eye with crystal embellishments. Create tutorials to teach them how to nail the perfect gem placement—from the outer corners of the eye to the brow bone.

Fashion industry tip: Use Pinterest ads targeting to reach people who set their own style. Help aspiring fashion mavens transform their white sneakers into jeweled masterpieces with step-by-step how-to videos.

Trend: Pearlcore

Summary: “In 2022, people of all ages will embrace iridescent accents in their homes, in their jewelry boxes and even as nail art. Pearl-themed parties will be on the rise, too, as people opt for pearly gowns and wedding decor.”

Rising trends to look out for

Beauty industry tip: Help people take pearls from stuffy to stylish. … Or, help them rethink the standard pearl earring and trade in their classic studs with a more baroque option.

Fashion industry tip: Help people take pearls from stuffy to stylish. Encourage them to pair a simple strand with jeans and a T-shirt. Or, help them rethink the standard pearl earring and trade in their classic studs with a more baroque option.

Trend: Rebel cuts

Summary: “Soft layers and timid trims, be gone. In 2022, hard-to-miss hair—from mullets to octopus hair to bob cut wigs—will be the most-requested styles at the salon by Gen Z.”

Rising trends to look out for

Beauty industry tip: Use collections ads to lean into trending hairstyles and provide people with products to keep their new cuts looking salon-fresh every day.

Fashion industry tip: Help people choose the perfect outfit to pair with their rebellious ‘do. Think bold colors, leather or an asymmetrical hem.

Trend: Check yourself

Summary: “Check, please. Checkers are having their moment in all areas of people’s lives—from nails and rugs to funky flooring. As men upgrade their wardrobes, they’ll embrace the tiled pattern, too. Millennials and Boomers in particular are driving this checkered trend.”

Rising trends to look out for

Checkerboard nails +165%
Checkered suit men +95%

Tip: Checkerboard nails are officially everywhere. Serve up tutorial ideas for checked manicures featuring different shapes and colors. And for those not as skilled with a brush, offer up stick-on styles for easy application.

Trend: Lounge-erie

Collage of people wearing silky clothes. Hand of a white woman putting a lily into a vase. East Asian woman wearing a linen dress. Person with a beard and bright lipstick wearing a green robe. Black woman wearing blue silk pajamas.

Summary: “There’s something special about investing in silk just for sleeping. Nightwear will get its own dress code in 2022—even if it’s just for a party of one. Searches for satin sleepwear and classic nightgowns will rise across all age groups.”

Rising trends to look out for

Tip: Sweatsuits, be gone. Encourage people to slip into silky loungewear and take elevated comfort to the next level.

Trend: Flexercise

Summary: “Low impact is the new high intensity. This year, people of all ages will fall in love with more mellow ways to move their bodies. From starting a daily stretching routine to nature walks: It’s time to choose your own adventure.”

Tip: Get people into new active apparel categories that feel approachable to everyone. From dancing shoes to adaptive outdoor gear, outfit people to help them get moving at their own speed.

Trend: Hellenistic revival

Summary: “Nostalgia will go back to its roots in 2022. This year, people will take inspiration from Ancient Greece and invest in everything from Corinthian home decor to Aphrodite-inspired wallpaper. One of the youngest generations—Gen Z—is embracing this ancient trend more than anybody.”

Rising trends to look out for

Ancient Greek jewelry +120%
Ancient Greece aesthetic +65%

Tip: Break out the Greek chic. Highlight your antiquity-inspired rings, necklaces, earrings and other ancient-inspired accessories.

Trend: Lake it ’til you make it

Summary: “In 2022, people will trade in their beachfront getaways for inland swims. Gen X and Boomers are driving this freshwater trend that will only grow in the year ahead. Lakeside resorts, pontoon boats and lake home plans will all be making a splash.”

Rising trends to look out for

Lake trip outfits +3x
Summer lake aesthetic +180%

Tip: From boat shoes to fishing vests, fashion should meet function when inland road trips are on the itinerary. And remind them to pack an outfit just for lounging, too!

Trend: Nailscapes

Summary: “Stargazing just got a little easier. This year, people will paint landscape-style designs on their digits. Geode, desert and constellation-inspired nail art are all trending up, especially among Millennial searchers.”

Rising trends to look out for

Beauty industry tip: Feature nail tutorials in a video ad to help people create a nature-inspired work of art on their nails, from oceanscapes to a galactic masterpiece.

Fashion industry tip: Offer people prints to match their pointers. Lean into your nature-inspired selections like galaxy pants, ocean-inspired overcoats and geode shawls.

Trend: Kidding around

Summary: “Who says kids have all the fun? This year, Gen X and Boomers will be all over playful pastimes like indoor swings, useful crafts and fairy bedroom ideas. Because crafts and toys keep the big kids young at heart.”

Rising trends to look out for

Adult pigtails +5x

Trend: Bestie aesthetic

Summary: “Ride-or-die, bestie, BFF—whatever you call them, 2022 will be a year for honoring your chosen family. And this isn’t just a Gen Z thing—all age groups are looking for friendship rings, matching tattoos for guy friends and tarot spreads.”

Rising trends to look out for

Friendship ring +50%
Friendship tattoos for guys +4x

Tip: Buy one, get one for your bestie. Lean into Galentine’s Day and Friendsgiving sale moments for wedding party robes, friendship rings or matching tattoos.

Trend: The last resort

Summary: “Sitting back is the new adventure map. In 2022, people want to get away—to beautiful escapes where they won’t have to lift a finger. Millennials, Gen X and Boomers are turning to resorts and all-inclusive packages for easy getaways. Another daiquiri, please.”

Rising trends to look out for

Resort vacation outfits +60%
Resort aesthetic +2x

Tip: Help make their trip prep a breeze. Give them ideas for a resort capsule wardrobe or tropical packing list. Or if you’re a fashion subscription brand, offer quick shipping options for last-minute getaways.

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