Travel Industry Rising Pinterest Trends & Tips

June 9, 2022

Earlier this year, Pinterest published its predicted trends for 2022, which included over 30 categories of searches and trends that were on the rise. To help you get the most out of this information, we’re putting together multiple blogs sorted by industry with related rising trends you should be looking out for, as well as tips on how to incorporate certain trends into your work.

This specific blog is for anyone who puts out content pertaining to travel!

Trend: Night Moves

Summary: “The most memorable adventures will happen after sundown in 2022. People will turn to the quiet of the after-hours to invest in their travel bucket lists and nature excursions. Gen Z is driving this trend—good thing our phones take better night photos than ever. Into the dark you go.”

Rising trends to look out for

Tip: “Inspire travelers with video ads to make the most of their nights, from city light tours to starlit beach walks. Plus, highlight must-see locations after dark to add dimension to their sightseeing experience.”

Trend: Relation-tips

Summary: “Attachment styles. Couples counseling. Friendship dynamics. In 2022, people across all age groups will transform their relationships—with their partners, with their loved ones and with themselves.”

Tip: Glamping to reconnect? A sibling city stay? Focus travel guides around top destinations for couples to venture to together. Then, tap into the power of automatic bidding to get the most impressions for your target travelers.

Trend: Lake it ’til you make it

Summary: “In 2022, people will trade in their beachfront getaways for inland swims. Gen X and Boomers are driving this freshwater trend that will only grow in the year ahead. Lakeside resorts, pontoon boats and lake home plans will all be making a splash.”

Rising trends to look out for

Tip: Dive into the peaceful waters of lake travel. Show people top lake destinations with things to do when they get there.

Trend: Nailscapes

Summary: “Stargazing just got a little easier. This year, people will paint landscape-style designs on their digits. Geode, desert and constellation-inspired nail art are all trending up, especially among Millennial searchers.”

Rising trends to look out for

Tip: Have fun with your photoshoots. Whether you’re capturing the Pacific coast, the Arizona desert or an Iceland nature reserve, feature models with nailscapes that match their beautiful backdrops.

Trend: Calming Classrooms

Summary: “As kids head back into classrooms and reconnect with their community, teachers are bringing the chill with nature-themed classrooms and eucalyptus decor. This trend is rising across Millennials, Gen X-ers and Boomers.”

Tip: Nurture with nature. Using Pinterest ads targeting, encourage parents to take their kids on an educational adventure somewhere rustic or rural to feed their mind, body and soul.

Trend: Altbashes

Summary: “RSVP to a new reason to celebrate. In 2022, Millennials, Gen X and Boomers will embrace celebrations that mark fresh milestones and open new chapters. Empty nest? Party. Adoption went through? Party. Bad breakup? Here’s a cake.”

Tip: Help people craft a breakup getaway or empty nest bucket-list trip to mark a major life transition. And once they’ve set their itinerary, serve them relevant ads powered by automatic bidding to simplify vacation planning.

Trend: Ancestral Eats

Summary: “Simmer down, experimental chefs—we’re going back to the basics. This year, Gen X and Boomers will say goodbye to over-the-top eating experiences and embrace their roots (or somebody else’s!). Gather ‘round the table for traditional dishes from all over the globe. It’s the oral history we need in 2022.”

Tip: Lean into unique culinary experiences from around the globe and offer foodie travelers destination-specific food itineraries to take their taste buds on vacation.

Trend: The Last Resort

Summary: “Sitting back is the new adventure map. In 2022, people want to get away—to beautiful escapes where they won’t have to lift a finger. Millennials, Gen X and Boomers are turning to resorts and all-inclusive packages for easy getaways. Another daiquiri, please.”

Rising trends to look out for

Tip: Feature all-inclusive resorts around the globe. Or showcase ways people can get an all-inclusive-like experience at your resort or destination.

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