Predicted 2023 Trends Wedding Professionals Should Know
January 4, 2023
Are you a wedding planner, makeup artist, hair stylist or own a wedding dress boutique? Or maybe even a wedding venue? Here are some predicted 2023 trends that we think you should know! Use these trends to inspire content creation (email marketing, social media posts, blog posts, etc.) as well as product creation (even digital products)!
“Rust Married”
“So long, something blue. Hues of terracotta, copper and burnt sienna will be frequent guests at weddings this year. Based on rising searches from Millennials and Gen X, you’ll see this smoldering color everywhere in 2023, from floral arrangements to bridesmaid dresses. And hey, if a big wedding isn’t your thing, you can-elope (sorry).”
- Burnt orange wedding theme +695%
- Terracotta wedding bridesmaid dresses +230%
- Orange wedding centerpieces +150%
- Copper saree +285%
- Orange dress outfit wedding +285%
Content Ideas:
- Put together a blog with sources for terracotta wedding bridesmaid dresses (use affiliate links)
- Post a reel with inspiration for orange wedding centerpieces
- Create a Pinterest idea pin with aesthetic for a burnt orange wedding theme
My Instagram audience’s thoughts on the ‘Rust Married’ Trends:
“Wildflours”
“Green thumbs, get thee a rolling pin. Gen X and Millennials are behind this trend that’s trading bouquets for bouqakes. The apothecary aesthetic comes to the kitchen, with people of all ages tackling ambitious sweet treats like wildflower cupcakes and daisy desserts.”
- Daisy cupcakes +85%
- Wildflower cupcakes +110%
- Purple floral cake +85%
- Sage green cupcakes +210%
Content Ideas:
- Work with a local bakery to offer sage green cupcakes at your bride’s wedding
- Post a reel with trending cupcake designs for weddings
- Send out a marketing email with purple floral cake ideas
My Instagram audience’s thoughts on the ‘Wildflours’ trend:
“Free Spirits”
“Enough with the drinking judgement. Sometimes people want to drink, sometimes they don’t, sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails and low-ABV options for all. Now that’s refreshing.”
- Fancy non alcoholic drinks +220%
- Mocktail bar +75%
- Cocktail garnish ideas creative +225%
- Fancy ice cubes +75%
- Creative cocktails presentation +555%
Content Creation Ideas:
- Brainstorm non alcoholic drink ideas for weddings and feature them in a reel
- Write a blog featuring fancy ice cubes and trays brides and grooms can buy (use affiliate links)
- Post a Pinterest idea pin with cocktail garnish ideas
All of this data is taken from Pinterest Predicts.
Want to vote on your favorite Pinterest trends? Follow us on Instagram at @luckybeecreative!
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