Whether you own a skincare company, are a makeup artist or are a hairstylist, it’s important to know what’s trending in beauty! Here are the predicted 2023 trends that we think beauty professionals need to know. Use these to create products or inspire fun content creation for your marketing channels.
“2023 fashion will be light-years ahead. Searches for dystopian outfits and futuristic fits will spike as Gen Z and Millennials opt for cyber streetwear, galactic glasses and gamer-girl styles.”
Predicted search keyword phrases:
Content Ideas:
“Geminis don’t have to choose—your hair shouldn’t have to either. In 2023, two-toned tresses will take off more than ever. Gen Z and Millennials are behind this rising trend in hair color that mixes natural hues with bright blues, purples and pinks—“blue and black braids” and “lavender and blonde hair” are on the up. Two is always better than one, just ask the Gemini in your life.”
Predicted search keyword phrases:
Content Ideas:
“From micro manis to barely-there bobs, this year’s beauty looks will be a cut above the rest. Millennials and Gen Z are trading in their long, coffin-shaped nails for mini French manis. They’ll opt for short braids and chopped bangs instead of long, luscious locks. In 2023, small beauty gets its big break. Farewell, so long.”
Predicted search keyword phrases:
Content and Product Ideas:
“If you want to get a head start on hair care in 2023, go back to your roots. “Skinification,” or a focus on the scalp and crown of your head, will be a priority this year. Searches from Gen X and Boomers show an uptick in care for the scalp, like “scalp treatment” and “clean scalp.” This is your chance at a root revival. Now, who wants a scalp massage?”
Predicted search keyword phrases:
Content and Product Ideas:
Pinterest says:
“No bath? No problem. 2023 will be all about the elevated shower routine. Gen X and Boomers will turn rinsing into a ritual in the year ahead, searching for shower bombs and home spa bathrooms.”
Predicted search keyword phrases:
Content and Product Ideas:
All of this data is taken from Pinterest Predicts.
Want to vote on your favorite Pinterest trends? Follow us on Instagram at @luckybeecreative!