Predicted 2023 Trends Lifestyle Bloggers Should Know
January 4, 2023
In December, Pinterest released a list of predicted 2023 trends and their keyword phrases that they expect to blow up. We recommend using these trends to create new products (digital or tangible), or use them for content creation (Instagram posts/reels/stories, email marketing, tik toks, Pinterest pins, Facebook posts, blogs, etc.)
“Beyond Blue and Pink”
“Gender norms are shifting—and parenting approaches are, too. Searches among Gen Z and Millennials show a desire to break down the binary as they raise the next generation. From pronoun flashcards and gender flags to self-identity art and unisex names, they’re proudly practicing gender-neutral parenting.”
Predicted search trends:
- Personal pronouns flashcards+80%
- My self activities for kids+35%
- Self identity art+75%
- Gender flags+285%
- Unisex name+90%
Content & Product Ideas:
- Design a printable product that teachers can use for kids to write out their pronouns
- Create a gender flag to sell on Etsy
- Post Instagram story polls having people vote on their favorite unisex names–make it a march madness-style tournament!
“All the Raves”
“Rave culture will reign in the year ahead. As Gen Z and Millennials recover from over two years in lockdown, they’ll take over nightclubs, warehouses and house parties all over the globe. Techno style, rave fashion and house music outfits are all trending up.”
Predicted search trends:
- House music outfits+185%
- Berlin rave fashion+250%
- Rave party aesthetic+35%
- Techno style+60%
- Music mixer+115%
Content & Product Ideas:
- Put together a mood board with a rave party aesthetic and post it on Instagram
- Create a blog with your favorite house music outfit inspiration from celebrities, use affiliate links to make money
- Share a Spotify playlist for a music mixer
“Pool Pawties”
“Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties are going to the dogs. We’re talking party invitations, party favors, party decorations—Gen X and Boomers don’t plan to hold back for their next pet pool party. Jump on in, doggo, the water’s fine.”
Predicted search trends:
- DIY dog areas in backyard+490%
- DIY dog pool+85%
- Dog birthday party ideas decoration+65%
- Dog party favors+135%
- Mini pool ideas+830%
Content & Product Ideas:
- Throw your dog a birthday party and have a brand sponsor it
- Create a blog with your favorite sources for dog party decor (use affiliate links)
- Create a dog party favor and sell it on Etsy
“Date Different”
“Dinner and a movie is so 2022. In the year ahead, Gen Z will embark on a different kind of dating experience, opting for experiential outings like bookstore dates, museum meet cutes and aquarium adventures. Because who needs ‘dinner and movie’ when you have ‘bookstore and manatee?’”
Predicted search trends:
- Bookstore date +195%
- Date picnic ideas +385%
- Creative date night ideas +120%
- Aquarium date +235%
- Museum dates +70%
“The YOLO Years”
“Sorry kids, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. And Oldbashes are way bigger than bingo—look no further than jubilee cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.”
Predicted search trends:
- 100th birthday party ideas +50%
- Golden anniversary party +370%
- 50th anniversary cookies decorated +135%
- 80th birthday party decorations +85%
- Silver jubilee cake 25th anniversary +245%
Content & Product Ideas:
- Post a recipe on your blog for a silver jubliee cake
- Work with a bakery to create a 50th anniversary cookie (collaborate)
- Post a blog with 100th birthday party ideas and use affiliate links for decor items
“Good on Paper”
“Analog hobbies: so in right now. Paper crafts will make a comeback this year, as Boomers and Gen Z turn to quilling, origami and paper art to satisfy their crafty cravings.”
Predicted search trends:
- How to make paper rings +1725%
- Origami instructions +175%
- Paper mache furniture +60%
- Quilling art +60%
- Paper animal +385%
Content & Product Ideas:
- Share a reel of you (or your kids) creating a paper animal with instructions on how to do it
- Post a blog with origami instructions
- Create a origami kit that you can package and sell to parents or crafters
All of this data is taken from Pinterest Predicts.
Want to vote on your favorite Pinterest trends? Follow us on Instagram at @luckybeecreative!
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