In December, Pinterest released a list of predicted 2023 trends and their keyword phrases that they expect to blow up. We recommend using these trends to create new products (digital or tangible), or use them for content creation (Instagram posts/reels/stories, email marketing, tik toks, Pinterest pins, Facebook posts, blogs, etc.)
“Gender norms are shifting—and parenting approaches are, too. Searches among Gen Z and Millennials show a desire to break down the binary as they raise the next generation. From pronoun flashcards and gender flags to self-identity art and unisex names, they’re proudly practicing gender-neutral parenting.”
Predicted search trends:
Content & Product Ideas:
“Rave culture will reign in the year ahead. As Gen Z and Millennials recover from over two years in lockdown, they’ll take over nightclubs, warehouses and house parties all over the globe. Techno style, rave fashion and house music outfits are all trending up.”
Predicted search trends:
Content & Product Ideas:
“Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties are going to the dogs. We’re talking party invitations, party favors, party decorations—Gen X and Boomers don’t plan to hold back for their next pet pool party. Jump on in, doggo, the water’s fine.”
Predicted search trends:
Content & Product Ideas:
“Dinner and a movie is so 2022. In the year ahead, Gen Z will embark on a different kind of dating experience, opting for experiential outings like bookstore dates, museum meet cutes and aquarium adventures. Because who needs ‘dinner and movie’ when you have ‘bookstore and manatee?’”
Predicted search trends:
“Sorry kids, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. And Oldbashes are way bigger than bingo—look no further than jubilee cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.”
Predicted search trends:
Content & Product Ideas:
“Analog hobbies: so in right now. Paper crafts will make a comeback this year, as Boomers and Gen Z turn to quilling, origami and paper art to satisfy their crafty cravings.”
Predicted search trends:
Content & Product Ideas:
All of this data is taken from Pinterest Predicts.
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