Are you part of the health and wellness industry? Use these predicted trends from Pinterest to inspire new products, content creation (reels, email marketing, tik toks, pinterest pins, instagram posts, etc.), and more!

https://www.pinterest.com/pin/440860251035736939/

“Primal Movement”

Pinterest says:

“In 2023, people will trade their screens for stretches and their desks for tricep dips. These primitive, anti-tech workouts invite people to put down their phones and prioritize posture. Gen X and Millennials are driving this trend up, with searches like “primal movement” and “neck hump exercises” jumping this coming year.”

Predicted search terms:

• Primal movement +120%
• Mobility stretches +140%
• Neck hump exercises +210%
• Knee mobility exercises +135%
• Hip mobility exercises +100%

Ideas:

• Post a Tik Tok with three mobility stretches that are easy to do at your desk.
• Show knee mobility exercises in an Instagram reel that you repost to Pinterest
• Send a marketing email with 1 hip mobility exercise and/or tip.

“The Fourth Trimester”

Pinterest says:

“People are increasingly coming to Pinterest for their postpartum needs. Searches from Millennials in particular suggest that, this year, people are seeking ways to support parents during that famous fourth trimester—searching for everything from postpartum meals to gifts and essentials.“

Predicted search terms:

• Postpartum must haves +40%
• Postpartum essentials +85%
• Postpartum meals +70%

Ideas:

• Share an Instagram reel with 5 postpartum must-haves
• Write a blog with your most recommended meal for postpartum moms
• Post on Tik Tok the best places to shop for postpartum essentials

“Now Processing”

Pinterest says:

“More ways to feel your feels in 2023. Alternatives to talk therapy are on the rise—like expressive art and music therapy—as well as art journaling, which is up a whopping 37x. Gen Z and Millennials are driving this trend, seeking new, creative ways to work on themselves.”

Predicted search terms:

• Writing therapy +1840%
• Expressive art therapy activities +120%
• Music therapy +30%
• Journal writing prompts therapy +220%
• Art journal therapy +3755%

Ideas:

• Write a blog with your favorite art therapy activities
• Design a journal that’s made for art journal therapy
• Share ways in how you use music therapy for healing

“Vitamin Seaweed”

Pinterest says:

“In 2023, the hottest superfoods will be from the sea. A long-standing staple in Asian cultures, ocean-based foods and minerals are growing in popularity among Millennials and Gen X all over the globe thanks to their much-needed health benefits. Everything from green algae and nori to seaweed snacks is trending up.”

Predicted search terms:

• Benefits of chlorophyll water +35%
• Green algae +60%
• Seaweed snacks recipes +245%
• Nori recipes +60%
• Salmon bowl +245%

Ideas:

• Develop a recipe for a salmon bowl and post it on your blog
• Post a Tik Tok with the benefits of green algae
• Write a marketing email that links to nori recipe ideas

All of this data is taken from Pinterest Predicts.

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