2023 Predicted Trends Food Bloggers Should Know
January 3, 2023
Every year Pinterest releases a long list of predicted 2023 trends. Here are predicted trends that food bloggers, restaurants and bakeries should know—these trends can inspire recipes, new dishes, and other content creation for your marketing channels.
Trend: “Vitamin Seaweed”
Pinterest says:
“In 2023, the hottest superfoods will be from the sea. A long-standing staple in Asian cultures, ocean-based foods and minerals are growing in popularity among Millennials and Gen X all over the globe thanks to their much-needed health benefits. Everything from green algae and nori to seaweed snacks is trending up.”
Predicted search trends:
- Benefits of chlorophyll water+35%
- Green algae+60%
- Seaweed snacks recipes+245%
- Nori recipes+60%
- Salmon bowl+245%
Trend: “Wildflours”
Pinterest says:
“Green thumbs, get thee a rolling pin. Gen X and Millennials are behind this trend that’s trading bouquets for bouqakes. The apothecary aesthetic comes to the kitchen, with people of all ages tackling ambitious sweet treats like wildflower cupcakes and daisy desserts.”
Predicted search trends:
- Daisy cupcakes+85%
- Wildflower cupcakes+110%
- Purple floral cake+85%
- Sage green cupcakes+210%
Every week we poll our Instagram audience on Pinterest trends. See below for their thoughts on Wildflours!
Trend: “Free Spirits”
Pinterest says:
“Enough with the drinking judgement. Sometimes people want to drink, sometimes they don’t, sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails and low-ABV options for all. Now that’s refreshing.”
Predicted search trends:
- Fancy non alcoholic drinks+220%
- Mocktail bar+75%
- Cocktail garnish ideas creative+225%
- Fancy ice cubes+75%
- Creative cocktails presentation+555%
Trend: “The Fourth Trimester”
Pinterest says:
“People are increasingly coming to Pinterest for their postpartum needs. Searches from Millennials in particular suggest that, this year, people are seeking ways to support parents during that famous fourth trimester—searching for everything from postpartum meals to gifts and essentials.“
Predicted search trends:
- Postpartum meals +70%
Trend: “The YOLO Years”
Pinterest says:
“Sorry kids, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. And Oldbashes are way bigger than bingo—look no further than jubilee cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.”
Predicted search trends:
- 50th anniversary cookies decorated+135%
- Silver jubilee cake 25th anniversary+245%
All of this data is taken from Pinterest Predicts.
Want to vote on your favorite Pinterest trends? Follow us on Instagram at @luckybeecreative!
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