Whether you are an interior designer, are a home blogger, run a home decor shop, or even build custom homes, it’s important to know what’s trending in home decor! Here are the predicted 2023 trends that we think home design professionals need to know. Use these to create products or inspire fun content creation for your marketing channels.

“Home Front”

Pinterest says:

“The backyard has had its moment—it’s time to serve the greeter good. In 2023, the front porch will get the spotlight treatment. Rising searches suggest Boomers and Gen X will adorn their entrances with elaborate decor and embellishments.”

Predicted search keyword phrases:

• Foyer entryway decor ideas +190%
• Front door portico +40%
• Front door transformation +85%
• Garden front of house entrance +35%
• Porch for camper +115%

Content Ideas:

• Share your favorite places to find inspiration for front door design
• Show how to paint a front door + share your favorite colors right now
• Make a downloadable PDF for the best garden plants in your area

“Mush-rooms”

Pinterest says:

“Boring homes, be gone. In 2023, Gen Z and Boomers will make room for weirdcore design, mushroom decor and fantasy art in their sacred spaces.”

Predicted search keyword phrases:

• Fantasy mushroom art +170%
• Vintage mushroom decor +35%
• Funky house decor +695%
• Weirdcore bedroom +540%
• DIY mushroom decor +77%

Content Ideas:

• Make a reel with your favorite artists who create “fantasy mushroom art” and/or get affiliate links
• Send out an email with your favorite shops for funky house decor
• Create a new home decor product that matches one of these themes
• Share which paint colors go best with a “weirdcore bedroom”

“Hip-storic Home”

Pinterest says:

“In 2023, people will find new ways to honor old stuff in their homes. Got a hand-me-down handy? These searches are helping people combine vintage—often inherited—pieces with their modern styles. Thanks to the Boomers and Gen X driving these trends, antiques have never looked so chic.”

Predicted search keyword phrases:

• Eclectic interior design vintage +850%
• Mixing modern and antique furniture +530%
• Antique windows repurposed +50%
• Maximalist decor vintage +350%
• Antique room aesthetic +325%

Content Ideas:

• Post a Youtube tutorial on how to find/install repurposed windows
• Post a reel with a guide on how to mix modern and antique furniture
• Share your favorite stores for finding maximalist, vintage decor in an e-book (lead magnet for your email list)

“Chance of Showers”

Pinterest says:
“No bath? No problem. 2023 will be all about the elevated shower routine. Gen X and Boomers will turn rinsing into a ritual in the year ahead, searching for shower bombs and home spa bathrooms.”

Predicted search keyword phrases:

• Shower routine aesthetic +460%
• Amazing showers walk in +395%
• Home spa bathroom +190%
• Doorless shower ideas +110%

Content Ideas:

• Post a Tik Tok with your favorite inspiration for doorless shower ideas
• Send a marketing email with your favorite products that create a spa-like bathroom environment
• Share a tutorial on how to retile a bathroom shower/make it doorless

“Pool Pawties”

Pinterest says:

“Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties are going to the dogs. We’re talking party invitations, party favors, party decorations—Gen X and Boomers don’t plan to hold back for their next pet pool party. Jump on in, doggo, the water’s fine.”

Predicted search keyword phrases:

• DIY dog areas in backyard +490%
• DIY dog pool +85%
• Dog birthday party ideas decoration +65%
• Mini pool ideas +830%

Content Ideas:

• Publish a blog with dog birthday party themes
• Create a new product that people will want to have at dog parties
• Share inspiration for mini pool ideas in a Tik Tok

“Rainscapes”

Pinterest says:

“Green living has flourished, but in 2023, people will take water conservation to new heights. And this doesn’t just apply to drought-stricken environments: Boomers and Gen X all over the globe will invest in rainwater harvesting, rain barrels and drought-tolerant landscaping for natural ways to make their homes more sustainable.”

Predicted search keyword phrases:

• Rain water harvesting architecture +155%
• Drought tolerant landscape design +385%
• Rain barrels ideas beautiful +100%
• Rain chain drainage +35%
• Rock drainage landscaping +70%

Content Ideas:

• Write a blog with DIY ideas for rain barrels
• Partner with a sustainability brand to create a drought tolerant landscape design
• Share a reel with drought tolerant plants to plant in your backyard/garden