Last year we got to design the branding for Lesa Koski, a divorce mediator and family lawyer in western Wisconsin. While talking to Lesa, it’s immediately clear that she has a big heart and cares deeply about her clients. You can tell that she is passionate about bringing peace to families during the painful process of getting a divorce. Although we hope to never work with her for personal reasons (haha) we can sense that she’d be an excellent option for a couple going through this big life event.

In addition, Lesa also hosts a podcast called Doing Divorce Different, so we wanted to incorporate that into her branding as well.

Lesa Koski’s Mood Board

Lesa wanted a swan to represent her brand, as she likens her process as a swan gliding softly through a pond. We focused on these keywords:

• tranquility
• peace
• softness
• understanding
• professional

Lesa Koski Logo

For Lesa’s logo, we chose a timeless font that is both professional and soft. We also incorporated the swan gliding across the pond.

Lesa Koski’s Secondary Logos

Our design assistant, Nouchi, designed Lesa’s secondary logo to symbolize stability and softness. We LOVE the LK brand mark and think it gives off a “lawyer” vibe that still has a feminine vibe.

Lesa’s Brand Colors

We picked colors for Lesa that are earthy, soft, professional, and calming.

Lesa’s Branding Elements

We designed branding elements that represent the following:

• podcasting (sound waves, podcast mic)
• divorce (hearts)
• water waves (peace)

Patterns

We took Lesa’s branding and logo elements to create patterns that she can use on social media, in her email marketing, and her website.

Instagram Templates for Social Media

As a little bonus, we created some fun social templates so Lesa can announce new podcast episodes or provide some inspiration. We made these on Canva so that she can easily edit them without having to pay for design software!

What do you think of Lesa Koski’s branding? According to Lesa, we nailed it!

Let us know your thoughts on Instagram!