SEO this, SEO that. What does search engine optimization actually do, and why does it matter for Pinterest?

Let’s start with the basics. A search engine is a computer software that processes information, such as Google, Bing, Amazon, or even Pinterest. According to the platform, Pinterest processes about 600 million searches per month. If you are a content creator, it’s in your best interest to be at the top of as many of those search results as you can. 

To do that, you need to work on improving your Pinterest SEO. Luckily for us, there are ways to show the Pinterest search engine algorithm that your content is exactly what your audience is searching for.

Here are 5 questions to ask yourself if you want to improve your Pinterest SEO:

Am I using the right keywords?

You want your keywords to be relevant and in demand. You’d be surprised at how big a difference between “clay polymer earrings diy” and “diy clay polymer earrings” can be!

You can find the right Pinterest keywords by typing in the Pinterest search bar, looking at what’s trending on Pinterest Trends, and by using the Pinterest ads manager. We even made a tiktok video with a step-by-step explanation of how to do this.

Do I have a quality breadth and depth of content?

You don’t need to focus on sharing everything you know about a topic, but keeping your content relevant to your brand and sharing valuable information will earn you loyal followers. They will know to come to your Pinterest boards when they’re looking for inspiration or answers.

For example, if your business is branding and web design, you should be sharing pins and content that you know your audience is looking for: website design mistakes, how to improve your branding, etc.

Are people seeing and engaging with your content?

You can check your pin performance through your Pinterest Business Analytics. This gives you information on which pins your audience values the most by seeing which ones get the highest engagement. These metrics are critical to review so you can continue to create relevant content for your audience.

Is your information designed well?

Yes, design matters. Although not necessarily a result of keyword research, being familiar with the optimal anatomy of a pin can make it more readable and accessible to your audience. The optimal pin size is 1,000px by1,500px, or at a ratio of 2:3. Using eye-catching color schemes and keyword rich titles makes your pins easy to spot and understand.

Am I using my Pinterest keywords in the right places?

You can use your Pinterest keywords in more than just the description. It’s good practice to utilize the pin title and pin design as places to host your keywords as well. If you have a Pinterest business account, you can also use keyword targeting when creating your ads through your Ads Manager.

Good things take time – don’t be discouraged if it takes a while to see results. They will be worth the effort, and can serve as a great competitive advantage when you’re done!