Every year Pinterest Predicts releases their predicted 2023 search trends. Here are the ones financial advisors, accountants, and business owners should know!

“Cha-ching Challenge”

Pinterest says:

“Finance, but make it fun. This year, Gen X and Millennials will seek out new ways to gamify their finances, searching for budget challenges and saving games.”

Predicted searches:

• 1000 savings challenge +185%
• Bi weekly savings challenge +355%
• Budget challenge +135%
• Envelope challenge savings +155%
• 100 envelope challenge +145%

Content and Product ideas:

• Host the 100 envelope challenge and have your followers subscribe to your email list for emails that support, remind and encourage participants
• Create a digital product for a spreadsheet that makes it easy to track progress in any one of these challenges
• Post a Tik Tok with 3 ways that make it easy to cut costs during the week

All of this data is taken from Pinterest Predicts.

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