How to Know if Pinterest Marketing is Right for Your Business

January 24, 2021

One of the most common questions I get about Pinterest is: “Is this worth investing in for my business?”

Here are some reasons why Pinterest may be a great marketing strategy for you:

1. You Own a Shop

Thanks to Instagram’s recent decision to become a virtual mini-mall, Pinterest is now stepping up its shopping game!

One of their updates involves a smoother Shopify connection. If you use Shopify, Pinterest will now automatically connect to all of your product listings and load them onto your profile. Other snippets of data like automated photo-loads, pricing, etc. will also appear on your rich shopping pins. You can read more about their updates here.

Also, it’s important to note that the average order value from Pinterest marketing is $50. This makes sense—if you’re going to spend a lot of money on something, you probably trust or know the brand you’re buying from, right? Meaning that you’re probably not going to drop $200 on a brand that you found about 10 minutes ago, but you might make a less expensive impulse purchase since it’s less risky. That’s why it’s important to have systems set up on your website (think email capture forms, Instagram follow buttons, etc.) so you can follow up with this lead and win their trust over time to buy that bigger purchase that’s more than $50. Pinterest can help introduce your brand to new people, but it’s important to have systems in place to capture that traffic.

2. You Run a Blog

If you regularly post on your blog and you’re not on Pinterest, you’re seriously missing out. Did you know that weekly pinners are 3X more likely to click to your site from Pinterest than other social media platforms? Not only is amazing for sending referral traffic your way, Pinterest also *loves* when you’re constantly posting new content (which you’re already doing as a consistent blogger).

Bottom line: Pinterest is the queen of getting traffic to your website, which is amazing for SEO and finding new customers.

3. You Sell Products/Services That Are Popular on Pinterest

Here are the top 7 categories pinned on Pinterest:

  1. Travel
  2. Health & Wellness
  3. DIY Home Renovations
  4. Women’s Style
  5. Beauty
  6. Food & Drink
  7. Motivational Quotes

As you can see I am a professional dancer HAHA ???? ##pinterestmarketing ##marketingtips ##entrepreneurlife

♬ 16 Shots – Stefflon Don

If you’re selling anything that falls into one of these categories, people are actively looking for your product or service on the platform! You’re missing out on valuable traffic by not being on Pinterest.

Top 7 pin board categories

4. You Create Lots of Videos and/or Photos

Pinterest is a visual search engine, and with the recent algorithm updates it has started to prioritize new content. If you’re a photographer or content creator who takes lots of photos/videos, Pinterest will LOVE you. Not to mention, Pinterest has been favoring videos—I recently had a client’s 10-second video pin get 2.7 million views. If you’re making Tik Toks or Reels, I highly recommend repurposing them for Pinterest. Feel free to make a series of photos into a gif, too.

If you’re on the fence about using Pinterest for marketing, I hope this insight helped! Still wondering if Pinterest is right for you? Please feel free to send us a DM on Instagram or reach out through our contact form!

How to Set Up a Pinterest for Business Account

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