Fruitful Beginnings

featured client

industry

aesthetic

services offered

location

Natural, earthy, soft, elegant

Skincare, home goods

design brief

about

After identifying Fruitful Beginning’s target market though a marketing audit, we wanted to create a high-end brand that appealed to stay-at-home moms who live on the outskirts of northern U.S. cities. They care deeply about keeping themselves and their families safe, happy, and healthy, but still want their home to feel beautiful. We researched brands such as Magnolia, Anthropologie, and McGee & Co. to help inform branding and packaging design.

Twin Cities Metro

Marketing audit, branding design, packaging design

Fruitful Beginnings is a small skincare and home decor business in Independence, Minnesota. Their products are made chemical-free and are meant to help give additional health benefits.