Frana Companies

featured client

industry

aesthetic

services offered

location

Genuine, confident, driven, dependable, knowledgeable, innovative

Construction

design brief

about

Frana Companies originally approached us in 2023 to redesign their website. We decided to do a branding overhaul and worked with them to hire a copywriter, Freshly Brewed Copy, to develop a brand voice and target market analysis. Although we did not redesign their logo, we established a brand color palette and type suite to create a visual identity since they have only had an official logo prior to this. Their copywriter’s research informed this new visual identity so that it’s attractive to developers who are innovative, daring, visionary, and care about their communities. We also hired a photographer, Kaylee LaMoine Studios, to really showcase the people behind the company and directed those photoshoots. Their new website is in the process of being finished as of May 2024. 

Twin Cities Metro

Branding design, project proposals, print design, social media management

Frana Companies was founded in 1977 and is the 10th largest general contractor in the Twin Cities specializing in multi-family, affordable, and senior housing. They are unique in that they built one of the first wall manufacturing plants in the Midwest, which they expanded on with a new floor plant in 2023. We’ve been working with them since 2018 to design print ads, banners, t-shirts, and more. We also manage all of their social media content and frequently help them with public relations. Lastly, we began designing their project proposals (for multi-million dollar projects) to help them really stand out; they have won every project proposal that we have designed.